Former NBA star and Chinese icon, Yao Ming, has launched a major public awareness campaign targeting consumption of ivory and rhino horn in China in partnership with WildAid, Save the Elephants, African Wildlife Foundation, and the Yao Ming Foundation.

photographed 2010, Amboseli National Park

Today is World Elephant Day and nothing is more near and dear to my heart than the Nairobi orphans. Please celebrate by supporting The David Sheldrick Wildlife Trust and help put an end to the poaching of Africa's iconic elephants. 

www.sheldrickwildlifetrust.org

Maasai Mara, East Africa